Michele Fitch Smith

Executive Director, Vice President of Operations

Michele formerly held the position of Director of Communications for the Holiday Inn Express Horseheads and Holiday Inn Elmira Riverview. Michele has experience in the senior housing industry as well as an extensive sales and business development background. Michele is active in the local community and currently is a member of the Horseheads Rotary Club. She holds an A.A.S. degree from Corning Community College in Liberal Arts.

Landy Chapple

Director of Marketing and Sales

Landy is responsible for business development as well as creating an understanding of the value of independent living to potential residents, their families and the professional community. With a background in sales, Landy joins Appleridge from WENY-TV owned by Lilly Broadcasting. Prior to her Account Executive position with WENY-TV, she spent 5 years as Department Manager of Barnes and Noble in Ithaca, N.Y. She holds an A.S. degree in Business Administration.

Stephanie Kriever

Life Enrichment Director

Stephanie joined the Appleridge team at the end of May 2019. She grew up in Homer, NY and loves the Finger Lakes region- especially all the waterfalls! She has a diverse background in Recreation and Wellness including private resort community (Key Largo, Florida), country clubs, schools, and travel coordination. She loves animals, traveling, Thai food, hiking, camping, and creative arts. Her enthusiasm and friendliness are among her strengths and she is excited to be a part of the Appleridge team!